Kantar Says Q3 Radio Spending Was Mixed
Total advertising expenditures in Q3 of 2013 declined 1.9 percent from a year ago and finished at $34.0 billion, according to data released today by Kantar Media. So far, January through September, total spending increased 0.7 percent to $102.5 billion. Kantar says radio had mixed results for the quarter. Local radio was up 0.4 percent, while national spending fell 8.5 percent on cutbacks by restaurant, retail, and financial service advertisers. Network TV spending fell 17.9 percent and spot TV dropped 15.0 percent, primarily due to the reduction in political category spending that occurs in odd-numbered years.