Genesis Purchases CMS
Genesis Media Holdings, owners of McGavren Guild Media, McGavren Guild Malls and Local Focus Radio, announced it has acquired Commercial Media Sales (CMS), which represents radio stations in small and medium sized markets across North America. CMS founder Roger Rafson joins Genesis to oversee a new political ad sales initiative. Rafson is a 35+ year ad sales veteran who launched CMS in 1982.
Shaun Newman, chairman of Genesis Media Holdings, said, “This is a red-letter date for Genesis Media Holdings. Commercial Media Sales is a great addition to the Genesis corporate family as they have long been recognized as an industry leader in selling ad time on behalf of small and medium market radio stations. Moreover, this acquisition is consistent with our growth strategy and reaffirms our commitment to reshape our markets by innovating and becoming the market leaders.”