Pallad Hired By iTunes
As was rumored for several weeks, former Cumulus Media VP of Sales Mike Pallad will oversee ad sales for iTunes Radio internationally. AdAge speculates that the Pallad hire suggests Apple plans to make a stronger play at the $1.56 billion U.S. digital radio advertising market. One media buyer said the executive should gain traction quickly among agencies. Pallad was #37 on Radio Ink's 2013 Most Powerful People in Radio list.