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Nielsen's Farshad Family

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Radio Ink Writers

GEICO Makes Big Jump on the Charts


Two weeks ago, according to Media Monitors, GEICO was radio's tenth biggest advertiser. Last week GEICO jumped to number two (with 30,720 spots) behind the Home Depot (49,920). It was back on October 7th that GEICO help the top spot. Since then The Home Depot has been number one. Rounding out the top five last week were: McDonalds (27,725), AT&T Wireless (25,301) and Verizon (23,082).