SCBA Graduates 31 Students
The Southern California Broadcasters Association announced today a record number of radio sales graduates from its fall 2013 Sales Training Classes. SCBA President Thom Callahan said, “The SCBA is firmly committed to helping our members train the next generation of professional Radio Sales Executives. Our complete 10-week training curriculum covered the most essential programs including New Business Development, Strategic Selling, Building Client Relationships, Interactive Selling, Cold Calling Techniques, and much more.”
SCBA Certification Awards were presented to 31 new or newer sales professionals, sales assistants, and individuals seeking a sales career in Southern California radio. The exclusive training classes were conducted from September 23 - December 5, 2013.