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Spotify to Launch Free Service

12-8-13

According to TechCrunch which quotes the Wall Street Journal that free service is coming Wednesday. Currently, Spotify offers premium subscribers paying $10 a month to stream music from mobile devices. Free, ad-supported access was available on desktop and laptop computers, and for $5 a month users could remove the ads from those devices but not listen on mobile. TechCrunch says Spotify’s advertising infrastructure has matured over the year and it may be able to more efficiently sell its audio ads, making them a more viable way of earning money or at least breaking even from ad-supported listeners. That means it may be more cost-effective to support free mobile users now than before.



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