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Sean Luce

Your Bushido In Business And Life


Yes, we always finish on time during my seminars. The flipside of that is sometimes we dont get to cover all the material in the handouts. Below are pages 33 and 34 (the last pages) of my sales and/or advertiser seminars. Theyre probably the most valuable pages, if you really read them, dissect them, and then try to execute some of their contents with your sales staff or business.

There are some tips from successful people and some that I use with my sales staffs and management. Good stuff to post in your cubicle or go over with your advertiser, or just cover the material in your next sales meeting with your team! Break it down, execute, and measure whatever you do.

Page 33 is my personal code. Maybe you can come up with your own Bushido. Not easy to follow. Its worth having one though.

As my martial arts master always instructed me: One do, Seanbetter than one thousand say! 

What To Do With It Once You Get It.

Page 34.
Jack Welchs Six Rules by Jack Welch, former CEO of General Electric
1. Face reality as it is, not as it was or as you wish it is.
2. Be candid with everyone.
3. Dont manage, lead.
4. Change before you have to.
5. If you dont have a competitive advantage, dont compete.
6. Control your own destiny, or someone else will.

Sewells 10 Commandments of Customer Service by Carl Sewell of Sewell Automotive in Dallas, Texas.
1. Ask customers what they want and give it to them.
2. Do the job right the first time, every time.
3. Under-promise, over-deliver.
4. When the customer asks, the answer is yes.
5. Every employee who deals with customers must have the authority to handle complaints.
6. Encourage your customers to tell you what youre doing wrong.
7. Measure everything.
8. Pay people like partners.
9. Your mother was right. Show people respect. Be polite. It works!
10. Learn how the best really do it then improve.

Traits of the Most Successful People I know
1. Intuition: quick and ready insight without rational thought or inference.
2. Passion: intense driving or overmastering feeling, ardent affection or devotion.
3. Incredible work ethic: often to the point of imbalance.
4. Abundant luck: prosper or succeed through chance or good fortune. Come upon things desirable by chance.
5. Excellent sales skills.

Building a High-Performance Team
1. Focus: clarity of purpose in everything you do.
2. Flexibility: Need to eliminate barriers. Speed in product development, customer service, and management decisions.
3. Accountability: deal with weak performers.
4. Communications: open, frank communications with each other and with customers.
5. Attract and retain high quality people: high-performance teams need excellent, committed people.

The Most Successful People I Know
--  Set Goals: both personal and professional and put them in writing at the beginning of each year.
--  Believe: in themselves, their mission, their goals, and their ability to accomplish them.
-- Train: Just like star athletes. They are committed to lifelong learning, and continued growth and development.
-- Work with Enthusiasm: they love what they do and their positive, upbeat nature and enthusiasm are contagious.

Master Your Bushido
For those of you that take martial arts, you know what that is. Bushido means your one purpose, so to speak.

Heres page 33:
Be loyal to your King. Be obedient to your parents. Be honorable to your friends. Never retreat in battle. Hwarang Warriors Code of Conduct. Korea, C. 6th Century

Here is my Bushido, my path. I try to follow it. Im not always successful. Its an ongoing effort and there are many pitfalls along the way. Maybe you can come up with your own Bushido and stick it up on the mirror of your washroom or in your car and remind yourself what your path in life isaccording to you.

--   Sincerity and Loyalty
--   Mercy and Compassion
--   Beauty and Self-Organization
--   Judgment and Courage
--  Wisdom and Self-Control

The Western Way: Ill get there someday. Not sure what I stand for.
The Martial Arts Way: Focus on your one purpose.

All Luce Performance Group awards that we give out are inscribed with the LPG Battle Banner, which states, Fast as the wind. Quiet as a forest. Aggressive as fire and immovable as a mountain.

Sean Luce is the Head National Instructor for the Luce Performance Group International and can be reached at or

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