Sun Broadcast & Jelli Try To Shake Things Up
Sun Broadcast Group CEO Jason Bailey announced today the company is investing in the deployment of Jelli's cloud-based ad platform across its entire network. Bailey said, "I have been asking leaders large and small to stand with me and implement true change in how we conduct business across our industry. Radio has been living in the dark ages when it comes to accountability. We're being eaten alive by the real time metrics of digital audio competitors and our best answer, RADAR, still requires busy planners and buyers to go back months after a campaign to see what should have run. Today we stand proud to put our entire sales and programming schedules on the line and make a real change for this great industry."
Sun Broadcast Group has agreed to finance equipment and installation costs for each affiliate they service. They have also been working with Jelli's team of engineers to enhance the ad platform and include delivery of short-form content and features, allowing for real-time measurement of sponsorships and integrated product placement in addition to relieving local affiliate workload in scheduling and running network content and ads.
The change will start immediately across all of Sun's Hispanic products including CNN en Español, Fox Deportes, AccuWeather en Español, and its national Latino Advantage network. Sun Hispanic content partner, Stardome Media Group, has also committed to the platform change. A rollout to Sun's general market offerings will begin in early 2014.