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"The Companion." Consumers Listen To 14 Hours Of Radio Per Week


Yesterday, Nielsen released its third-quarter cross-platform report which details how much time Americans are spending with each media per week. Television is by far number one, with Americans spending over 35 hours with the medium. Radio is next with 14 hours, followed by the Internet or computer at 5.1 hours. Video on the Internet and gaming come in at 1.5 hours, and video on mobile and DVDs at 1.3 hours. Nielsen says, "Of the many mediums, radio remains a constant in our daily lives."


(12/4/2013 5:21:52 PM)
I agree, Phil - make hay while whatever daylight there is remains.
I counsel, however, against sliding into the pom-pom waving mode as that can get to be a form of delusional enthusiasm.

There is a great deal of work to be done before anybody can go on the air and say, "This is us - digging we!"

- Ronald T. Robinson
(12/4/2013 1:20:12 PM)
No doubt, stations everywhere have promos on the air saying "newest Nielsen data documents that people spend nearly 3 times as much time with radio as they do with computers. Nielsen, the unquestioned data source for TV ratings, now proves radio is stronger than ever. Radio-stay with us."
If you don't have promos like this on your stations, your head is..well, in a dark place.

- Phil

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