Univision Joins Broadcaster Traffic Consortium
Several broadcasters have jumped on board the BTC, which is a network that distributes location-based data, including local traffic, weather, and fuel prices via radio technology to navigation devices and automobile in-dash systems. Univision is the biggest of the new adds. BTC President Paul Bremmer said, “Watching the BTC data broadcast network grow has been truly astounding. This shows that FM and HD radio can win lucrative telematics business normally won by satellite or mobile broadband when we perform uniformly."
BTC now exceeds 100 markets of coverage in the United States, and counts 23 broadcasters as members, including CBS Radio, Entercom, Cumulus, Radio One, Greater Media, NPR, Emmis, Cox, and Hubbard. Joining in addition to Univision are the University of Michigan Radio (NPR affiliated) and KCBX (NPR affiliated) in San Luis Obispo, California. New markets that BTC will now operate in are Ann Arbor and Flint, MI; Trenton and Morristown, NJ; Manchester, NH; San Luis Obispo, Santa Barbara, Temecula, and Monterey/Salinas/Santa Cruz in CA; and Gainesville-Ocala, FL.
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