ESPN Mobile More Popular Than Website
Here's another sign the world is going mobile and leaving their desktops behind. ESPN, which has been at the forefront of developing content, apps and mobile properties for sports fans, pulled in 47.4 million people on its mobile products in September, according to Comscore. ESPN.com saw 46.1 million people. It's the first time ESPN's mobile products beat out website usage. ESPN saw its largest monthly reach ever, pulling in a total of 72.7 million fans who used ESPN products for 3.2 billion minutes. 26.5 million people access content exclusively through a smartphone of tablet. Here are some more of ESPN's stunning stats
• In total, ESPN digital properties attracted 72.7 million unique visitors, logging 7.3 billion minutes of usage and 805.5 million visits.
• A record-setting 47.4 million people used ESPN mobile properties for 3.2 billion minutes in September, the first month ever in which more unique people visited ESPN mobile than ESPN.com (46.1MM). ESPN led the No. 2 mobile sports entity by +112% for unique visitors and +100% for minutes.
• 36% of ESPN’s unique users – 26.5 million people – exclusively accessed content on smartphones and tablets, and 44% of all time spent with ESPN digital content came from mobile device users.
• The 100.3 minutes per user spent with ESPN digital properties (such as ESPN.com, WatchESPN and ScoreCenter) during September was more than any of the top 65 sports category entities.
• 168,742 people used ESPN digital properties on computers, smartphones and tablets in the average minute throughout September. Among men 18-49 and men 25-54, ESPN was the 8th most-used digital property in the U.S.
(10/31/2013 5:54:39 PM) |
I think by the end of the year everyone will be MOBILE!
|- Andy Lynn|
(10/31/2013 10:31:31 AM) |
Absolutely incredible. We all knew that mobile would eventually take over, but to see it on a brand such as ESPN is awesome. As a developer of mobile apps for radio stations, i would be intrigued to see if the ESPN Radio is listened to more on mobile than the desktop. Does anyone have any numbers behind that for the month of September?
|- Gabriel Barnes|
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