Gary Larkin Joins Total Traffic As EVP
Larkin will oversee all sales for Total Traffic and Weather Network. He will work with Clear Channel's Market Presidents and LSMs as well as the National Sales, Marketing, and Partnerships team to incorporate the Total Traffic and Weather Network's platform into integrated packages. In addition, Larkin will also help with the design and development of the Total Traffic Network digital traffic app. Larkin will report directly to CEO John Hogan.
Larkin spent a significant portion of his career at FOX Sports Media Group, where he served as Senior Vice President of Digital Sales. Larkin previously served as Senior Director of Sales for the Eastern Region at MSN, where he developed and led the company's largest regional sales team. Larkin's more than 25 years of industry experience also includes additional senior sales roles at CBS Interactive Media and Appssavvy.