Recycle Your Bad Commercials
Radio creative shop Oink Ink is now accepting entries for its 16th Annual Dead Radio Contest. Dead Radio is a competition for copywriters who have written radio scripts that, for whatever reason, were never selected for air by the client. A panel of industry creatives will judge the entries and choose the best “dead” spot, along with two runners-up. The Grand Prize Winner receives a deluxe trip to Oink’s studios in New York City, where the once-shelved spot is brought back to life.
Oink President Dan Price says, “Since the contest began, at least seven or eight winning spots went on to eventually win national awards." Since 1998, spots written for IKEA, Southwest Airlines, Durex, Miller Lite, Verizon, and even M.A.D.D. have earned recognition as the best of the Dead. Price says about 800 radio scripts were sent to Oink last year. “The contest gives writers hope that the radio spots they love may not be dead after all. Just incapacitated or in a very serious coma.”
This year's submission deadline is December 13. Contest details and submission forms can be found on the Dead Radio Contest Website www.oinkcreative.com or by contacting Jessica Rondash firstname.lastname@example.org or 212-334-5800.