Think Of NASH As The ESPN Of Country Music
2014 is expected to be the big national rollout year for Cumulus' NASH Country brand. Part of the reason for waiting another quarter is the expected close of Westwood One. That would allow Cumulus to roll all of its Country network products into the NASH brand, which will include everything from magazines to radio shows to merchandising. And platform buys for advertisers. There will be a lot of experimenting with the NASH brand in 2014, including a subscription model for the magazine which the company hopes to get into Target, Wal-Mart, and other stores across the country.