(AUDIO) Only Radio Could Make This Smile Happen. And it Did.
Four-year-old Cassidy lives in Buffalo, New York. She has kidney cancer and is going through chemotherapy. Gearing up for Halloween, Cassidy and her family went pumpkin picking for pumpkins to put on their front porch. On a night Cassidy was in the hospital getting treatment, the pumpkins were stolen. Cassidy's mom called her favorite radio station, Entercom's WKSE in Buffalo, to ask if any advertisers delivered pumpkins. And that's when 23-year-old afternoon host Jud Heussler took matters into his own hands.
Heussler posted what happened on Twitter and Facebook at 9 p.m. on a Saturday and that's when the Buffalo community took action. He said if anyone wanted to donate a pumpkin to let him know and he would pick them up. On Sunday Heussler drove around Buffalo collecting pumpkins which he delivered to Cassidy after she just left the hospital. Heussler told Radio Ink, "For me, it was such an easy thing to do." Radio Ink interviewed Heussler after Entercom CEO David Field told this story at the DASH conference in Detroit last week. Heussler told us how he got into radio, why he loves it, the connection he already has with the Buffalo community, and the details about how he saved Cassidy's Halloween. LISTEN HERE
Reach out to Jud at firstname.lastname@example.org to let him know what a great job he did for Cassidy, for Entercom, and for radio.
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