LA Radio Sees Big Growth In Key Categories
The Southern California Broadcasters Association is boasting about the category growth after receiving the good news from the September Miller Kaplan report. SCBA President Thom Callahan says, “We have a lot to cheer about based on this report." Category growth for September included: Education, +114.7%, Insurance +66.0%, Healthcare +16.9%, TV/Networks/Cable +44.0%, Communications/Cellular/Public Utilities +43.7%, Charitable/Religious +29.9%, and Concerts/Theater +69.9%.
Callahan said, “On a year-to-date basis, we have seen new categories increase as new brands discover the power of Southern California Radio. Education continues to grow by 56.9 percent, Appliances/Electronics up 53.4 percent, Transportation up 33.3 percent, and the emerging Retirement Community category is up 24.3 percent with Financial up 23.1 percent. All of this category growth for LA radio, as well as our emerging new categories, underscores a vibrant and re-discovering mode for many of our Southern California radio advertisers. However, the most important headline of all for Southern California radio is this: on a YTD basis, radio has earned the trust of 521 new advertisers, who combined, have spent $34,378,238 in new business with our members!”
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