Connecting The Digital Dots at Forecast 2014
You're moving your company, station, or cluster into digital in a big way. You know you need to use it, promote it, and make the most of all your digital assets. But how well do you really understand website traffic and social media? Do you know how to assign value to individual parts of your digital strategy? Common measurement metrics -- such as Nielsen's ratings for online campaigns -- are allowing new levels of cross-media planning. How will radio fit into this new media mix? Can it be a driver of this new kind of convergence?
At Radio Ink's Forecast 2014, set for November 20, 2013 in New York, a panel led by Marketron's Deborah Esayian will explain how to find the real ROI in your digital assets. Alexander Kates, author of Strategic Digital Marketing, and Jumpwire Media founder Gavin McGarry will bring their expertise to help you understand the value, metrics, and standards that apply in today's digital world. And Videology CEO Scott Ferber and Xaxis CEO Brian Lesser will explain how technology can help radio capitalize on listening across devices, and how you can "connect the dots" across platforms with the same power as digital video.
Where you spend your time and resources on digital will determine your future. This is a conversation you need to hear -- only at Forecast 2014.
Deborah Esayian is chief revenue officer of Marketron Broadcast Solutions and co-president of Marketron Interactive. She oversees the sales and business development operations of all three of Marketron’s product lines — radio traffic, mobile, and interactive. Esayian is the architect of one of the most profitable Internet business models in media today, one that has served as a catalyst for corporate reinvention. She has managed radio stations and sales teams, and, over the past 10 years, trained and developed over 4,000 salespeople, publishers, editors, and managers in local media across the globe in using creative engagement solution techniques to monetize their websites. As CRO, she works with stations on several levels, helping apply software solutions to create efficiencies and empower better business decisions with data and analytics.
Scott Ferber, chairman and CEO of Videology, has spent his career using mathematics and information technology to build profitable businesses and products. Videology's platform, designed to bring the accountability of digital media to the expanding video space, is used by some of the world's largest marketers and media agencies, as well as leading publishers and media companies. Before his work with Videology, Ferber founded Advertising.com in 1998; the company was sold to AOL in 2004 for nearly half a billion dollars. Prior to Advertising.com, Ferber held roles at Fortune 500 companies such as Procter & Gamble, where he developed computer systems and mathematical models to create business practices for plant production and raw material procurement. He also was with the Capital One Financial Corp., where he leveraged statistical approaches to marketing and financial risk management to develop new businesses outside the credit card industry.
Alexander J. Kates is a digital strategist, executive educator at Rutgers University, and author of Strategic Digital Marketing. When he's not engrossed in a high-tech venture of his own creation, he works as a marketing consultant to big brands, providing strategic guidance and targeted training to executives around the world. Kates speaks in training programs and at conferences on the topics of digital strategy, mobile innovation, gamification, and managing digital transformations. With Rutgers University, he has developed and led tailored digital training programs for Fortune 500 companies on four continents. Kates serves as instructor for a new Rutgers CMD course entitled Creating Viral Media, which aims to help managers leverage effective content strategy. Kates is the founder of several companies, including Planga, the Jersey Angels investment group, and GRX Digital. He is co-author of the new book Strategic Digital Marketing, released in October of 2013.
Brian Lesser is global CEO of Xaxis, a digital media company servicing more than 1,500 marketers in 26 markets across North America, Europe, Asia Pacific, and Latin America. Lesser is responsible for delivering targeted digital advertising products that allow clients to reach and better understand their audiences at massive scale. Before his current role, Lesser was SVP/GM of the Media Innovation Group; as the leader of the MIG, WPP’s first technology-development organization dedicated to media buying and optimization, Lesser created the first integrated data management, targeting, and ad-delivery platform for media agencies. He was instrumental in creating the first and largest agency trading desk, the success of which led to the formation of Xaxis. Before leading the MIG, Brian was VP/production management and director of product marketing at 24/7 Media.
Gavin McGarry is founder of Jumpwire Media. Before founding Jumpwire in 2009, he worked for online video startup Joost and was the head of cross-platform business development at global television production company Endemol. McGarry has been working in the media space for over 20 years; his experience includes positions at major television networks as well as owning and operating a television production company and a boutique advertising agency. His company created some of the first cross-media TV content and worked with major networks including NBC, Discovery, CTV, and Global Television. The full-service ad agency serviced national clients and explored integrating brands into television and online properties Through his position at Endemol he worked closely with the UK's largest mobile operator, O2, and helped develop leading-edge content for multiple-platform release.
Radio Ink's Forecast is the radio industry's exclusive financial conference, gathering radio owners, CEOs, CFOs, group executives, and managers with Wall Street and private equity investors and analysts to forecast the upcoming year. Well informed and noted economic, political, and media participants present trends, opportunities, projections, and analytical commentary on the state of business, especially as it impacts media. Now in its 11th year, Forecast has become the premium event in radio financial circles. The event is held at the Harvard Club in New York City and is closed to the press.
Immediately following Forecast, Radio Ink's "40 Most Powerful People in Radio" are honored at an exclusive, invitation-only reception, also at the Harvard Club. Forecast attendees will get the exclusive opportunity to mingle with these industry luminaries. Only registered conference attendees are guaranteed invitations to this premier networking after-party. Attendance is limited to 200.
November 20, 2013
To register, call 561-655-8778 or go to www.radioinkforecast.com.