Kevin Garrity Replaces Sirotka-Sonnenklar at McGavren Guild
Rep Firm McGavren Guild made the announcement yesterday that Kevin Garrity has been appointed president and chief executive officer. He replaces Lisa Sirotka-Sonnenklar, whose employment was terminated by the board. Chairman of Genesis Media Holdings Shaun Newman said, “This move was necessary in order to better serve clients, drive innovations and new initiatives while focusing on improving client revenues." Garrity is a 26-year veteran of national and local radio sales who joined Genesis Media Holdings as manager in July to focus on developing growth opportunities for the company’s properties.
About Garrity Newman added, “Kevin has a long track record in generating revenues for client stations and we believe he is the ideal person to lead McGavren Guild to its next level of growth. His familiarity with the firm and vast network of contacts will make this a seamless transition and enable McGavren Guild to continue to grow without skipping a beat.”
Before joining Genesis, Garrity was regional national sales manager-northeast for Cumulus, and previously served as general sales manager for the company’s WFAS-FM, WFAF-FM and WFAS-AM stations. He also served as vice president, sales for InStore Broadcasting Network. From 2003-2008, Garrity was president of ABC Radio Sales. In this post, he held full P&L and budget responsibility for the entire business operation and oversaw team of 30+. He joined ABC Radio Sales in 1998 as New York sales manager and later was promoted to general sales manager. Garrity also was vice president, sales for Group W Radio Sales for more than nine years. He began his radio career in 1987 as an account executive at WABC-AM in New York. Garrity said, “I look forward to growing McGavren Guild by working closely with agencies and our client stations to develop marketing solutions that benefit advertisers and enhance revenue for our clients. McGavren Guild has a great history, a terrific team and an unlimited future.”
Genesis Media Holdings entered the media representation business in 2008 when it funded McGavren Guild’s rebirth as an independent firm after the Chapter 7 bankruptcy of McGavren Guild’s then-parent company, Interep. Genesis is committed to the long-term expansion and development of its media assets.
Add a Comment