Why CBS Did Not Run Oneida Ads
In an e-mail to the Washington Post, CBS Washington DC Market Manager Steve Swenson explained why WJFK and WPGC did not run ads for the Oneida Indian Nation. The group has been running a "Change the Mascot" campaign aimed at Redskins owner Daniel Snyder who they are pushing to change the name of the team. Swenson told the Post, “The issue has been heavily debated on WJFK where we can provide a good balance of discussion, opinions and context to the issue through our programming. Our audience has reacted positively to that presentation, and we will continue to approach the situation keeping in-line with our audiences’ expectations.”
In an e-mail to the NBC affiliate in D.C, Oneida Indian representative Ray Halbritter called the cancellation of the ads unfortunate and un-American. "The station permits the team to slander Native Americans on the public airwaves with the use of the r-word, but doesn't permit Native Americans to use the same airwaves to object to the use of a racial slur. We will not be silent mascots. This issue is not going away, as evidenced by the growing and diverse support this effort gains by the day."
The ads were pulled from the stations on Friday. Swenson wrote in the e-mail, "Based on the amount of on-air debate, adding paid commercials from one side is not something that we think is beneficial for this discussion and for our audience."
Redskins broadcasts in the Washington, D.C., area heard on ESPN Radio WTEM 980 AM, WWXX 94.3 FM and WWXT 92.7 FM.
(10/21/2013 12:59:49 PM) |
I have a solution for the Washington Redskins name issue. Don't take the name Redskins out of the name, instead add a word to it. Change it to Redskins Potatoes and switch the logo from an Indian head to a Mr. potato head. There, problem solved! The new name would be Washington Redskins Potatoes.
|- Frank Iorio|
(10/21/2013 6:38:21 AM) |
I lived this scenoria at SportsRadio WKNR when the Cleveland Indians were protested against for their name and mascot. This action concerning the Redskins appears more as censorship, imposed by CBS Washington DC Market Manager Steve Swenson.
The excuse for not running paid ads from Oneida Indian Nation is weak: "Based on the amount of on-air debate, adding paid commercials from one side is not something that we think is beneficial for this discussion and for our audience." Perhaps the decision is driven, in part, by a CBS desire to one day have the Redskins' NFL radio contract for WJFK. (I'm interested in how much discussion about the topic occurred on WPGC.)
Keep this in mind when we have opposing issues during the next political season. Let's see if CBS again uses the "too much discussion on this topic" to prevent accepting an issue related PAC buy.
|- Ken Dardis|
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