Audio Best at Prompting The Brain
That's the kind of statement we're used to hearing from The Wizard of Ads, Roy Williams. This time, those words are coming from WestwoodOne CEO Paul Caine. Caine had lunch with Media Bistro's Diane Clehane and shared data with her from biometric research Westwood conducted, which Clehane wrote about in a blog. The research focused on how consumers respond to video, audio and text and revealed that audio "prompts the most brain activity." Now if we could only get advertisers to use more brain activity to write radio bigger checks. Here's more from Caine's lunch meeting with Clehane.
(10/24/2013 4:19:32 PM) |
2T1xfD Thank you for your blog. Keep writing.
(10/17/2013 8:48:27 AM) |
This information was presented to me in 1980. Fortunately, I was sitting down so I wasn't injured as I was overwhelmed and, summarily, passed out.
When I came to, I immediately began searching for "the rest of the story"; found it, and began applying the principles that were available. As a result, my radio career rocketed.
Since then, music radio has, systematically and with cruel intentions, crippled its own capacities to deliver appealing content in equally appealing manners through a very unique medium.
I am relieved, then, to read that others (with far more credibility) are finally catching on.
|- Ronald T. Robinson|
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