September L.A. Revenue Jumps 7.2%
That's according to the Southern California Broadcasters Association and Miller Kaplan. SCBA president, Thom Callahan said, “September produced impressive growth for the L.A. radio market. This critical swing month showcased some great revenue performances from our member stations, which maximized both local and national spot and blew the doors off digital revenue.”
Callahan added, “On a year-to-date basis, Miller Kaplan reports total revenue growth at 3.4 percent through September. However, our trend line during 3rd quarter 2013 reveals a 5.2 percent growth rate YTD for the same period. Simply put, Q3 was powerful and we see the same trend developing for Q4. While projected revenue from the Affordable Care Act has not met our initial expectations at this time, we are very encouraged by activity in the insurance category overall, as well as our 4th quarter activity in significant new business development, solid automotive spending, impressive sports billing from the Lakers and Clippers, big L.A. Dodgers playoff revenue, and the ‘raw power of Southern California radio in Q4'.”
(10/24/2013 2:05:56 PM) |
AzhBkJ A round of applause for your article.Much thanks again.
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