Don't Get Locked Out Of The Dash
Research is the key to understanding your audience, and that's going to be even more true as new audiotainment systems roll out, loaded up with new competitors, but also new opportunities. Consumers are adopting, and seem to be loving, the new in-car audiotainment systems -- touchscreens, voice commands, Internet radio, apps, and all. But what is the consumer experience really like? What are your listeners finding most useful, and enjoying the most? And (perhaps most important) what do they want next? A panel of top researchers, moderated by Dr. Ed Cohen, will talk about all that and more, at the DASH conference, coming up October 23-24 in Detroit. This is the future of the radio industry -- don't miss out!
Dr. Ed Cohen is VP of measurement innovation for Nielsen Audio, based in Columbia, MD. In this role, Cohen works in multiple research fields for the company, including connected cars, audio streaming measurement, cross-platform measurement, custom studies, mobile measurement, and other new initiatives. Before joining Nielsen Audio’s predecessor, Arbitron, in 1999, Cohen was VP/research for Clear Channel Communications. He has also worked for WPXI-TV in Pittsburgh, Birch/Scarborough Research, the NAB, and WSPA-FM in Spartanburg, SC. He has taught at both Michigan State University and Duquesne University.
Daniel Anstandig is president and CEO, as well as co-founder, of Listener Driven Radio, leading the software company in developing innovative interactive programming tools for broadcasters. LDR's premiere “crowdcasting” product, which integrates real-time audience voting into a radio station’s live playlist, is on the air at CBS Radio, Virgin Radio in Europe, Harvard Broadcasting, Clear Channel, and several other major broadcasters around the world.
Andrew is the senior director of global automotive at J.D. Power and Associates. He is responsible for automotive supplier business, which includes consulting, customer relations, and market research, with a focus on supplier performance, component quality, and consumer behavior and industry trends. Before his current position, Bernhard served as the research lead on all supplier component studies. Prior to joining J.D. Power and Associates, Bernhard held multiple positions with Tier 1 automotive suppliers.
Gary Streelman is director of advanced engineering and new concepts for Magneti Marelli Electronics Infotainment Navigation & Telematics in North America. Currently he is coordinating activity related to infotainment systems and vehicle connectivity, including connected services, media applications, fleet management, and new technology directions, with a focus on North America. Over the years he has been involved in designing and implementing electronic systems for automotive applications.
October 23-24, 2013
Westin Detroit Metropolitan Airport