Clear Channel Boasts About Festival Stats
Clear Channel is sharing social media details from the 2013 iHeartRadio Music Festival. The company says there were over 700K active social media users generating 1.4 million pieces of content and 2.3 billion total impressions from the show. That's twice as many as the 2012 show. Facebook, Instagram, and Twitter were the leading channels for conversation. Instagram posts accounted for 23 percent of all social media activity, as compared to less than 1 percent in 2012.
Clear Channel provided the following details in a Wednesday press release:
-- 97,202 social media posts and 1,297,909 interactions were generated about the festival, resulting in 1,440,304 total pieces of buzz.
-- Miley Cyrus topped the artists discussed during the festival, followed by Katy Perry, Queen, and Chris Brown.
-- Social media interactions were skewed female (66 percent of content came from women) and young (48 percent of the social media contributors were 18-24 year olds); 83 percent of all people who participated were under 34 years old.
-- iHeartRadio's brand partners benefitted from 38M social impressions over the festival weekend.
-- The festival generated 38 trending topics on Twitter over the course of the weekend, with iHeartRadio trending worldwide both nights.