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Arbitron Execs Get Whacked by Nielsen

10-2-13

As Nielsen begins to implement $20 million in cost synergies CEO David Calhoun said would be part of the Arbitron purchase, Sean Creamer (pictured) and Debra Delman are out. Creamer, the former CEO of Arbitron and Delman the former CFO. No need to worry about either as both Creamer and Delman should have plenty of gas and grocery money for a few months. Creamer and Delman were both promised millions if Nielsen decided to cut them loose after the sale. Creamer will get nearly $7 million and Delman nearly $2 million. Nielsen closed on the $1.26 Billion purchase of the radio ratings company on Monday and quickly changed the name to Nielsen Audio. Nielsen officials did not return calls or e-mails Tuesday regarding any former Arbitron employees on the chopping block.




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- xsMoleucETPBzuIHtKZ
(10/2/2013 12:54:15 PM)
Even though this shouldn't enter in as a legitimate part of the equation, I still wonder what might happen if the resources poured into the "book banditos" were to be redirected to the staffing and training of a fantastic Creative Department....

- Ronald T. Robinson
(10/2/2013 10:23:41 AM)
Any station that can demonstrate ROI for its advertisers "don' need no stinking book."

At that point, a station rep can approach national agencies and say, "So, youse guys want a piece of this, or what?"

- Ronald T. Robinson
(10/2/2013 9:16:11 AM)
We paid for this lousy book for 30 years...finally out of their contract and biz has actually not dropped off a bit. Neilsen really needs to overhaul arbitron from the way it crushes it's numbers which mathematically have never made any sense because their is no "pie" left for any stations beyond the top 4-5 in a market, to the way they display their tired old information. Not to mention the burned out instructors who would come by the station for training. WOW!

- Knuckledragger
(10/2/2013 9:15:59 AM)
We paid for this lousy book for 30 years...finally out of their contract and biz has actually not dropped off a bit. Neilsen really needs to overhaul arbitron from the way it crushes it's numbers which mathematically have never made any sense because their is no "pie" left for any stations beyond the top 4-5 in a market, to the way they display their tired old information. Not to mention the burned out instructors who would come by the station for training. WOW!

- Knuckledragger

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