Triton Partners With Lotame
Triton Digital announced a new partnership with Lotame to integrate its data management platform into a2x. a2x is a programmatic exchange for streaming audio ads. The partnership will enable a2x publishers, including Entercom, CBS, and Univision to integrate first- and third-party data from multiple sources in one place.
Lotame’s data management platform enables publishers to collect, understand, and activate audience data from any source, including online, offline, and mobile. Lotame also provides Triton with a forecasting tool which includes audience segmentation across multiple data sources to help predict volume based on targeted audience segments.