Label Love For Radio
Last night on a panel discussing the new NextRadio app, the radio industry received some good news from outside its own walls, which is always a good thing. Executive Vice President & General Manager at RCA Records Joe Riccitelli said radio is by far the number one driver for the discovery of new music. And that statement flies right in the face of what some Internet pure play companies have said about music discovery as the battle for the ears of the consumer continues.
To prove his point about consumers discovering new music on the radio, Riccitelli said, "You can see a direct correlation. If you looked at a terrestrial radio audience chart and at the iTunes top 10 singles chart, I would say 75 percent of it matches up." He also said the NextRadio app created by Emmis is good for his industry. "Listening to the radio on phones is continuous distribution." And he likes the fact there is now a "buy" button that can be associated with terrestrial radio, which consumers will have at their fingertips if they have access to the NextRadio app.
The panel was sponsored by New York Market Radio (NYMRAD)
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