Caine Promotes Audio In NYC
On a "Kings of Content" panel in New York City during Advertising Week, Westwood One CEO Paul Caine said because consumers are spending a third of their day "listening," and with more platforms to deliver content, the company has had to think differently about that content. "It used to be creating programming just for radio stations, now we think about creating it for audio multiple-consumption. It can be anything from long form, like NFL games, to short form, like Podcasting, to bite-size content which can be shared with friends." Caine says Westwood One launched a product called Sight Sound which allows users to audio-enable their websites and Westwood One has been growing because they are now able to reach more consumers.