Alpha Gets Major Press For Hidden Money Trick
Customers were finding $100 bills in grocery stores and at Wal-Mart in Portland and Southeast Washington. It had them wondering, should I turn the money in or should I keep it? Turns out Alpha Broadcasting's KUPL-FM was hiding the money as part of a promotion called "Secret Cash Giveaways." The Today Show picked up on the story as did the local Fox Affiliate KPTV. The money was appearing in egg cartons, candles, and groceries of shoppers.
Alpha Broadcasting Director of Programming, Scott Mahalick said, “We wanted to give everyone a chance to win. Having a live and local radio station with live on-air talent that live and work in our community means that we can be connected to our listeners on a personal and immediate level.”
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