Now Bob Pittman Challenges Pandora
Radio's top executives seem to be taking a new stance when it comes to the Pandora numbers being pushed out -- and often believed without question. Perhaps they see an opportunity to splinter the space now that iTunesRadio has entered the fight. Last week at the RAIN summit in Orlando, Entercom CEO David Field took aim at the Internet Pure Play by stating, "Broadcast radio has 20 times the audience of Pandora." Today at the Goldman Sachs Media Conference in New York it was Clear Channel CEO Bob Pittman's turn.
Pittman said he wanted to bust a myth that's often believed when Pandora puts out listening numbers. "All of their radio stations added together don't even make the top 10 in New York. That's all of their stations added up. They don't even come close." Pandora has claimed, by adding up all of their listeners in certain cities, it would rank among some of the top stations in major markets. Pittman said those claims are not credible and radio is credible because the numbers come from an outside source. Pittman, as he often has in the past, described Pandora as a music collection while touting radio as a medium that has been remarkably stable and has relationships with listeners. "Listeners have a unique emotional attachment to radio," he said.
(12/6/2013 4:33:45 PM) |
Pitman has his head up his ass...like most radio execs who think radio will live forever because of their "unique emotional connection". Millenials don't care about that, they want music and entertainment on their terms and the fewer commercials the better. The generation behind them will care even less. Focus on innovation, create relevant content...invest in your product and people, think differently.
(11/18/2013 10:27:50 PM) |
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(9/26/2013 12:04:04 PM) |
Here's the problem. Pittman and many of the commentators on here are using addition by subtraction. That is, when radio people get defensive and attack Pandora (or newspaper, or TV, or whatever) and look to point out fault(s) with that competition, those competitor weaknesses do not just make radio "better." ...Advertisers want to know how your station can deliver a good ROI, not what you say your competitors' weaknesses are.
|- Robert Radio|
(9/26/2013 11:15:28 AM) |
Pandora: Cool name, New top gun in town, very few commercials, cool music. What? just capturing what it takes to be a good radio station, right? Radio's advantages: Heritage Brand, very local, very flexible, extremely creative staffs, Passionate owners. My bet is on Radio.
|- Daniel P. Mitchell|
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