CBS Radio Forms Alliance With Barclays Center
CBS RADIO, the Brooklyn Nets, and Barclays Center announced a new partnership that will result in increased coverage on WFAN of the NBA team, select college basketball games and boxing, and the creation of concert events that will bring exposure to the new arena. CBS Radio President Dan Mason said, “Today’s announcement marks the union of two great companies with expertise in delivering high-quality programming, appealing to a broad spectrum of sports and entertainment fans. This partnership presents a unique opportunity to connect our listeners, not only in New York but across the country, with exceptional brands and an outstanding venue, and provides CBS RADIO with content for our on-air and audio-digital platforms.”
“CBS RADIO provides a commanding broadcast partner for the Nets and Barclays Center that delivers widespread exposure and promotion for our franchises,” said Nets and Barclays Center CEO Brett Yormark. “We are thrilled to continue airing Nets games on WFAN-AM/FM and expanding team coverage throughout the season, but we are just as excited about the opportunity of broadcasting other prominent events from Barclays Center, including select concerts, major college basketball, and big time boxing, which will re-ignite a popular New York pastime.”
Part of the agreement calls for The Barclays Center and CBS RADIO to develop and jointly program a new concert series and live events hosted at the arena. These events will be promoted using CBS RADIO’s 126 stations.
From the CBS release on the deal, broadcast elements on WFAN-AM/FM include:
-- station to serve as the flagship home of the Brooklyn Nets, continuing a partnership that has been in place since the 2004-05 season;
-- expanded pre- and post-game shows before a number of games and the launch of the weekly “Brooklyn Nets Report” to be broadcast live during the “Joe and Evan Midday Show” (10:00 a.m.-1:00 p.m.) available on-air and online at www.wfan.com. Players, coaches, and executives will be available to discuss the team throughout the season;
-- world championship boxing makes its return to New York radio with select bout coverage of BROOKLYN BOXING™ powered by Golden Boy Promotions at Barclays Center. In addition to the live broadcasts of the fights, the station will stage a number of remote set-ups on location to provide listeners with in-depth and behind-the-scenes insight; and
-- play-by-play of marquee BROOKLYN HOOPS™ college basketball games and tournaments, as well as highlights of the top-flight high school games in Brooklyn and the surrounding boroughs.
Additionally, custom content and Web pages dedicated to the Brooklyn Nets and local basketball action will be available at cbsnewyork.com.