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FTC OK's Nielsen Purchase Of Arbitron. ESPN Project Continues.

9-20-13

Nielsen announced it has reached an agreement with the Federal Trade Commission to gain clearance for its proposed acquisition of Arbitron which is now, subject to customary closing conditions, expected to close on September 30, 2013.  The FTC has issued a Decision and Order dated September 20, 2013 that embodies the agreement. Nielsen will host a conference call to discuss its agreement with the FTC on Monday, September 23 at 8:30 a.m. Eastern Time. Part of the FTC agreement did have something to do with an ESPN project Arbitron was working on. Read the full decision and order from the FTC HERE

A press release issued by Nielen states:
"Nielsens agreement with the FTC is intended to preserve the competitive landscape in place before our announced intent to acquire Arbitron. It does not affect the strategic rationale of the acquisition or the anticipated benefits to Nielsen from the transaction. No Nielsen assets are affected by the FTCs order. The FTCs order effectively enables the continuation of a cross-platform project measuring TV, radio, PC, mobile, and tablet engagement which was announced by Arbitron in concert with ESPN and comScore, Inc. in September 2012. In the event that an FTC-approved third-party elects to agree to licensing terms and other requirements, Nielsen would make available for license Arbitron PPM and related data as well as software and technology currently being used in the ESPN project for the sole purpose of cross-platform measurement or up to eight years."

Nielsen CEO David Calhoun said, We are pleased to have the regulatory process behind us and are excited to be closing the Arbitron acquisition. We are looking forward to providing all of the benefits of the combined company to our new clients in the radio industry and their advertisers, driving incremental value for them as well as our shareholders. Nielsen entered into an agreement on December 17, 2012 to acquire all of the outstanding common stock of Arbitron for $48 per share or a total of $1.3 billion purchase price, funded by cash on hand and minor debt financing.




(10/24/2013 6:23:48 PM)
EDDHAK Really enjoyed this article post.Much thanks again.

- NY

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