Focus 360 Spreads Jelli
Focus 360 has made an agreement to deploy the Jelli cloud-based advertising platform to sell and serve ads on behalf of radio station groups and show producers. Focus 360 provides programming, syndication, and national ad sales to radio stations nationwide; under the new multi-year deal, Jelli will power Focus 360's ad network through Jelli's RadioSpot platform. This marks the first time Jelli has used a third party to power ad serving and reporting.
Focus 360 will deploy RadioSpot throughout its network, with each affiliate integrating a Jelli server. This will, says Focus 360, reduce work for affiliates while increasing compliance and control for advertisers.
Focus 360 CEO Phil Brown said, "Jelli's technology is capable of generating new and incremental national ad dollars, and we are excited about offering it to our existing and future affiliate partners. In addition to streamlining our affiliate operations, Jelli's platform transforms radio broadcasting into a real-time medium, providing our advertisers increased control, compliance, and campaign analytics on par with the latest digital platforms."
Jelli CEO Mike Dougherty called Focus 360 "an ideal partner for us as we seek to expand our penetration in terrestrial radio." He said, "Together we can help radio better compete for ad share by combining the proven reach of the medium, Focus 360's great relationships with radio groups and show producers, and Jelli’s powerful ad serving platform and real-time campaign dashboard."
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