Media Expert Kassan Reports On Advertising Week For WOR
Media expert and technology strategist Michael Kassan will provide exclusive reports from Advertising Week on Clear Channel's WOR, its iHeart station, and WOR.com. Kassan is founder of MediaLink, an advisory and business-development firm that provides counsel and direction on marketing, advertising, media, entertainment, and digital technology. During Ad Week, September 23-27 in New York, he'll provide ongoing reports, commentary, updates, and interviews.
Additionally, visitors to WOR.com/keyword: Adweek will find a one-stop shop for Ad Week information.
"Michael Kassan is one of the most highly respected names in the advertising and media worlds," Clear Channel Media & Entertainment CEO John Hogan said. "His incredibly well-informed
reporting will illuminate Advertising Week for WOR listeners, as well as those listening to WOR over iHeartRadio and wor.com, bringing unparalleled insight and depth to the most important issues facing the industry as it prepares to address the future and prepare for its next stage of growth."
Kassan said, "I'm extremely passionate about the media and advertising businesses, and I'm excited to share my enthusiasm with listeners of NYC's leading Talk station."
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