Liquid Compass Debuts Geofencing, Other Services
After completing beta testing, Liquid Compass has launched its geofencing technology network-wide. The technology lets broadcasters permit or deny delivery of their online content to any combination of countries or DMAs; streams using the technology are evaluated by the most granular location data available for each connected device, reducing the "false positives" associated with IP-based location services.
Additionally, Liquid has developed a new synchronized terrestrial banner product, which lets broadcasters trigger display banners alongside their simulcast streams on all Liquid Compass mobile apps and desktop players, as well as other direct-link streaming devices, including in-vehicle systems that support album art over Bluetooth.
"Liquid Compass understands how important it is to provide flexible solutions that adapt to the evolving landscape of streaming radio," Liquid Compass SVP/Product & Technology Jaxon Repp said. "As stations moved to adopt Arbitron’s new in-market simulcast standard, we identified the resulting unused companion banners as lost opportunity for our clients, and developed a solution to help them recapture that revenue. Our solution is designed to work out of the box with most automation systems, with a minimum impact on existing workflow."
In a new beta, Liquid Compass is testing a geo-restricted subscription service. The service gives broadcasters the option of making their streams always available in certain countries and DMAs while setting a monthly subscription charge for listeners outside those areas.
Liquid Compass COO Stephen Guillot said, "It is our intent to be as flexible as possible as our partners explore this new market. Whether it’s allowing out-of-market listeners access to the simulcast stream, replacing terrestrial ads with premium non-advertising content, or something new that one of our partners dream up next week, we’re here to make it happen."
(9/18/2013 5:17:43 PM) |
I don't get the concept of geo-fencing radio stations. If I want to listen to a radio station in my market (Houston) I just turn on my radio. However, there isn't a commercial station in this market that I care to listen to as there is no Triple-A station here anymore, so I listen to Cities 97 in Minneapolis or WOCM in Ocean City or one of more than 100 AAA stations around the country, online.
As I understand it, geo-fencing would prevent me from listening to any station outside of my market that participates. Can someone please tell me what is the sense in that?
|- Scott Gilbert|
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