Abacast Tests Live Song-Skipping On WMEE
Abacast has released the beta version of its live-stream song-skipping on Federated Media's WMEE/Fort Wayne, IN. Listeners who tune into the WMME live stream via the desktop have the option to skip a song they don't want to hear -- the skipped song will be immediately replaced by another song in the station's playlist.
Abacast says its patent-pending Personalized Live Radio technology ensures that the rest of the stream, including songs, DJs, and commercials, are played seamlessly and in their entirety. Abacast's initial analysis shows that, compared to non-skip-enabled stream, session lengths with the skip feature are longer. It will release more detailed metrics after the skip features goes into production in Q4.
Federated Director of Interactive Media James Derby reports the feedback from users has been "extremely positive." With the service, PDs receive reports showing which songs are skipped, how often, and how long into the song the skip request occurred.
Additionally, Abacast will debut a new MusicStart service for Q1 2014. This feature guarantees that all streams start off with music, "with a goal of vastly reducing stream abandonments due to in-progress ad breaks or songs."
(9/17/2013 4:58:51 PM) |
This is exactly the type of technology radio should be using. Streaming radio CAN'T be the same as broadcast radio. Well done Abacast.
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