Katz Reinvents, Renames Digital Division
The former Katz 360 is now known as Proxi Digital, and Katz Media Group is calling it a "reimagined interacitive division. The new interactive sales arm of KMG offers a full suite of online, mobile, and audience-targeting products. Said the company, "In addition to being the largest audio streaming ad sales representation company in America, with 96.7 million AM/FM streamers, Proxi Digital provides access to video on all digital screens including Internet, mobile and connected TV -- making Proxi a one-stop shop for multi-platform campaigns."
Proxi Digital President Mort Greenberg called Proxi "The sum of years of investment and continued innovation." He said, "Proxi is the natural evolution of Katz Media, who has always provided advertisers and agencies with cutting-edge local advertising solutions. Our unique audio and video assets, seamless integration into agency stewardship systems, recent addition of client services and sales planning pods across the country, along with a new data control effort to improve reporting and optimization make Proxi Digital superior to any other interactive platform. Proxi expands the scope to become a one-stop digital shop for our clients."
Proxi Digital is set to offer a new streaming audio ad product called the Secondary Action Unit, designed to bring native advertising to digital radio. After a spot of any length, Proxi will work with customers to create a follow-on SAU with "content important to the client that is informational and fun for the listener."
The new division's website is up at www.proxidigital.com.
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