Lew Unveils His Digital Strategy
In a three-page memo to employees today, Cumulus CEO Lew Dickey explains the importance of Cumulus' new partnership with Rdio as part of the company's digital strategy. He writes, Cumulus will be Rdio’s exclusive broadcast partner in the US (they operate in over 30 countries) and be responsible for both content and sales. We will closely integrate them into our on-air and promotional strategies and will look to them as our worldwide digital distributor for our network content, including our recently announced acquisition of Westwood One-Dial Global."
Dickey details four key components of digital audio and how Rdio can help fulfill three of those, with its on-demand streaming, custom playlists (Dickey echoes Clear Channel CEO Bob Pittman in calling Pandora's primary product "just a feature -- a playlist, not a radio experience"), and Internet and non-local radio streaming. The fourth component, local radio streaming, comes from station websites, station apps, and iHeartRadio, but may be offered via Rdio in the future.
Dickey writes that the partnership "Cumulus to leverage our key assets and expertise in content, promotion and sales -- making an immediate impact in the evolution of digital audio."
Read the entire memo here.
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