NextMedia Signs Multi-Year Contract With Arbitron
Arbitron announced that NextMedia has signed a multi-year contract for Arbitron’s Diary radio ratings services in three new markets: Canton, OH; Greenville-New Burn-Jacksonville, NC; and Myrtle Beach, SC. NextMedia also signed a multi-year renewal for Arbitron's Portable People Meter radio ratings service in Chicago, IL, and San Jose, CA.
NextMedia CEO Jim Donahoe said, "Radio continues to be a vibrant medium that reaches consumers at a very local level. Subscribing to Arbitron’s radio ratings services gives NextMedia the opportunity to demonstrate radio’s continued strength to our current and potential advertisers.”