Marketron Launches Sratch & Win Game
Marketron has released a new gaming technology for media companies and their advertisers. Mobile Scratch & Win, an SMS game that allows clients to target customers with “instant win” opportunities, will debut at the Radio Show in Orlando next week. The scratcher can be used for ticket giveaways and other promotions stations offer online, on the air, or on mobile devices.
Vice President of Mobile Solutions at Marketron Martin Kristiseter says, “This year, we decided to demonstrate our newest product by bringing it to all show participants as a convention-wide promotion where we will award big prizes daily as well as two grand prizes. This will be fun as well a real-world demonstration of the power of mobile marketing. The promotion will launch at the show’s opening. To enter to win, participants will text the word SCRATCH to 77000."