Children's Miracle Network Is Good For Radio
General Managers are always looking for community causes to get behind in their local community. It's one of radio's strongest attributes and something no other media can execute as well. Top managers have always believed the goodwill they perform locally pays off with more listeners and higher sales, in addition to getting their loyal listeners to support the cause. Coleman Insights has released a study that says stations that partner with Children's Miracle Network "enjoy a more positive public perception, increased year-round listenership and higher revenues than non-partners."
The study found that listeners said they tune in more to partner stations the rest of the year. It also showed that CMN Hospitals partner stations who conduct radio events have stronger images than non-partners in several categories, including a 51 percent better image for being local, a nine percent better image for having caring personalities, a 42 percent better image for being involved in the community, a 111 percent better image for raising money for a local charity, and that 72 percent of listeners feel better because the station gives back.
The Coleman Insights research goes on to show that valuable brand depth beyond the music is attained at partner radio stations, increasing local branding which leads to higher station revenues. In 2012, stations generated $3.5 million in additional revenues from leveraging their relationships with local Children's Miracle Network Hospitals, with all monies staying at the station.
Learn more about how your station can benefit from partnering with the Children’s Miracle Network at www.localradiomatters.com or more about your local Children’s Miracle Network Hospital at CMNHospitals.org.
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