Fred Jacobs Says Classic Rock is Not Dead
Always the protector of the Classic Rock format, Fred Jacobs has written a response to last weeks piece by Bob Lefsetz which was critical of the format. In his latest blog, Jacobs says Classic Rock music – as well as the format – is anything but dead. "But the system that brought us this music has been forever altered by the times and the promotional and marketing engine that is broken, no longer effectively exposing music from the labels through radio and to the masses. It doesn’t have to be that way. Radio could play a major role – albeit a different one that it used to play – in the curation and exposure of new music. But it is so busy playing it safe – playing defense – that it is has lost sight of its unique ability to provide perspective, context, and fun to music that is new and emerging.
Read Fred's full blog HERE and leave your comments below
(9/14/2013 6:22:40 AM) |
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(9/9/2013 6:39:28 PM) |
Fred's classic rock is dying, along with its aging demo. It's dead, just like Fred's HD Radio!
(9/9/2013 5:31:43 PM) |
The guy who originally helped kill real Rock Radio is defending something that was never alive. Radio didn't take care of real Rock and Records didn't take care of real Rock and we were left with this lame format called Classic Rock. Something you want to defend? Does any listener actually call themselves a 'fan' of Classic Rock? NO. Has anyone tried to listen to KLOS lately? Sounds as terrible as it did 10 years ago... and they're playing the exact same records. ROCK. IS. DEAD.
(9/9/2013 12:05:16 PM) |
"When in doubt. blame it on the format."
Classic Rock and/or Oldies fail to absolutely dominate the markets they serve because they...uh... aren't serving them.
No point in providing a litany of the standard-issue and still obvious reasons here, as those complaints have already become tiresome. And they tend to fall on deal ears.
|- Ronald T; Robinson|
(9/9/2013 9:19:41 AM) |
Tim Moore seconds Fred's declaration. People are entitled to their own opinions, but not their own facts.
The titles and genres of the format remain exceedingly strong.
Some Classic Rock stations have failed because they refused to change their packaging.
|- Tim Moore|
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