Classic Rock is Dead.
That according to the widely read music writer Bob Lefsetz and it's surely to get our classic rock readers upset as criticism of that format usually does. Lefsetz uses Paul McCartney's new song as an example of how music is delivered and received by the consumer has changed. Lefsetz also says Top Forty is a shadow of its former self. "The deejays are jive and the playlist is limited. But it's the only radio format, other than country, that truly matters anymore. It's where those truly interested in music, the young 'uns, go to check acts out."
According to Lefsetz' theory, "Not only are the children of the baby boomers pushing thirty, in some cases exceeding that threshold, there's a whole new generation of barely pubescent children who have never experienced free-form radio and sitting in front of the stereo listening to full length albums. And nothing angers the children of the sixties more. During the MTV era, at least different genres of music were entertained. It was not only Boy George and Duran Duran, but Bob Dylan and Tom Petty too. There was still a thread to the past. But now that thread has been broken."
Lefsetz says it's all about the megahit nowadays. "Sure, the classic rock acts are still plying the boards, but look at the performers at the festivals, they're not sixty to seventy, but twenty to thirty. Just because the boomers control the media, don't think a revolution has not taken place. Yes, we're fourteen years into the twenty first century and we still don't call it the "teens" but the change in the music business has been staggering. And it's got little to do with piracy and more to do with a whole new generation coming into power, who are not beholden to hundred plus dollar an hour recording studios and the construction of album long listening experiences. They grew up in this megahit era."
Read the full Lefsetz blog HERE
(9/6/2013 3:55:24 PM) |
1Ki5Xh I really enjoy the post.Really looking forward to read more. Keep writing.
(9/6/2013 1:19:59 PM) |
I'm 62, still play in a local and popular band in Brevard County Florida called "Don't Quit Your Day Job Band" and it always brings a smile to my face when we play the classics (Beatles, Stones, even Doobie Bros and see the youth singing right along with us (without teleprompter). It may not be what it was in the past on radio but McCartney still packed out the Amway Arena two days in a row. Rock and Roll is not dead, it's just gone live and is doing well in concert.
|- Norm Channell|
(9/5/2013 10:10:09 PM) |
Gene's point is well taken.
If radio is to be appealing to anyone, especially a new generation of "potential" listeners, there had better be some extremely improved deliveries of content. Not just more content. Include in this admonition the delivery of spot-content, as well.
And tunes... are certainly not enough.
|- Ronald T. Robinson|
(9/5/2013 4:06:28 PM) |
I'm a 72 y/o media pro and have seen a lot of it, if not all.
This kind of critique has always been around, but it probably carries more weight now because of technology.
I have an 18 y-o son who listens to 95% of his music on his fone, fer Christ's sake, as do all of his friends, male and female.
They gather, grooving to their earbuds in a crowd, living in a 100% digital world. Radio to them is as dead to them as print news is to the world. (I came across you via Facebook.)
|- Gene Still|
(9/4/2013 9:03:16 PM) |
Nah. It just smells that way.
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