How Are Listeners Listening At Work?
That's the question a new Edison Research presentation will tackle this month at the Radio Show in Orlando. Here's one tidbit from the study. One quarter of all at-work AM/FM radio listeners listen using headphones or earbuds. Edison Research president Larry Rosin says the new study “will be a comprehensive study of media usage at work in 2013, from AM/FM radio, whether over-the-air, on a desktop or a mobile device, to Pandora, Spotify, Sirius/XM Satellite Radio, respondents’ own music collections, online video, and even television.
Edison's first at-work study was done back in 1997. This new study asks, "Where does radio fit in and how can it ‘protect its turf’?" What are the strategies that anyone trying to build at-work listening must follow now? Rosin says, “When we fielded our study in 1997, only 16 percent of workers ever accessed the Internet while on the job. Today the percentage is 73 percent. This has brought enormous shifts in at-work audio usages, which our presentation at The Radio Show will display."
Edison Research will debut the study called “What’s Working At Work?” as part of the NAB/RAB Radio Show in Orlando on Froday, September 20 at 10:50 a.m. The national survey included 1,043 adults age 18 and over who work full- or part-time. The presentation is sponsored by online radio platform Radionomy.
(9/7/2013 8:13:38 PM) |
4zWQI9 Very informative article post.Really looking forward to read more. Much obliged.
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