Entercom Brings Down The Mountain In Seattle
Entercom has launched a new Hot AC radio format in the Seattle market. Targeting modern Seattle women, "HOT 103.7-The Rhythm of Seattle," replaces The Mountain in Entercom’s Seattle lineup. The format will be today’s hits with throwbacks from well-known artists from the 2000s and 1990s. VP/Programming and Operations, Dave Richards, says KKWF PD and former VP for CHR at CBS, Mike Preston, will program the station. “It’s a logical choice. Mike is a brilliant programmer and knows this music and Seattle better than anyone."
Preston said, “We are building The New HOT 103.7 to compete and win. We will launch with 10,000 songs in a row to build our brand and grow our audience, and we will back up our launch with an aggressive media campaign starting in September."
The Mountain will continue to be streamed on the station website and Entercom is dedicating an HD2 channel to the format.