Radio Airs Over 3,000 NAB PSAs On Mental Health
The NAB says OK2TALK, the NAB's PSA campaign designed to end the stigma around mental health, has received $6.9 million in donated broadcast airtime since its launch on July 23. The PSAs have aired on local radio stations more than 3,300 times. They have also run on local TV. NAB CEO Gordon Smith said, "I'm so proud of broadcasters across the country who have embraced this campaign and stand united in making a positive difference in the lives of millions of people."
The radio and TV PSAs direct people to OK2TALK.org, a Tumblr-based community where teens and young adults struggling with mental health problems can share personal stories of recovery, tragedy, struggle, or hope. By inviting young people, their families and friends to add their voice in a safe, moderated space, the campaign encourages an organic conversation about mental health challenges and recovery stories. The site also includes resources for those seeking help.