Small-Market Broadcasters Concerned About Network Deal
It hasn't even happened yet and there's already concern across the country about the rumored deal between Cumulus and Dial Global. Small-market broadcasters across the U.S. are starting to grumble that their programming choices are about to be limited. If Cumulus purchases Dial Global, expect small-market broadcasters to organize and oppose this deal. Specifically, there's a concern about the 24/7 music formats. Both Dial Global and Cumulus Media Networks offer 24/7 music programming, which gives smaller-market stations a choice, and other options if a competitor in the market offers similar programming.
Many well-known small market broadcasters, that will be seen walking the hallways at the Radio Show next month in Orlando, are not happy with the deal about to come down. One said, "this just blows me away. Yes, there are conflicts of interest. Politically, we can make this an issue." They worry about the quality of the product if everything were to be moved under the Cumulus umbrella. And several other issues were expressed by these operators.
Another concern would be the lack of competition on price or service fees, and choice would be limited, with duplicate formats possibly being eliminated to save money. "Collapsing formats could cause us some problems," one small-market operator told us. Another said, "It certainly gives me pause as to how involved I want to be going forward." There is a possibility some operators will take their concerns to the DOJ if this deal does go through.
(9/13/2013 4:16:53 AM) |
ochAFg Thanks for the article.Really looking forward to read more. Want more.
(9/3/2013 9:53:22 AM) |
While hard to disagree with Dave on just about everything, I am obliged to offer the warning that even the medium market stations who pay heed to the admonition to "go live and local" will be somewhat disappointed.
Indeed, these stations will have to take on more responsibility than that to increase their performance... and revenues.
Still, medium market radio may be not only the last, but the BEST chance for radio to gain a much greater impact AND credibility.
|- Ronald T. Robinson|
(9/3/2013 7:25:44 AM) |
I'm with Phil. This is a wonderful opportunity for small market stations to show their strengths. Let's face it, non-corporate stations can move faster and program harder than those who need to check with HQ for their decisions. All of marketing is based upon showing the difference between you and your competitor. As THEY go more homogenized, YOU go super live and local. The choice will be clear to the listener.......and the advertiser!
(8/30/2013 12:31:19 AM) |
Where is it written that bigger companies running everything in America are good for America? Radio doesn't need another Wal-Mart! Still possible thanks to Presidents Reagan & Clinton, the NAB & FCC... partners who brought you deregulation, consolidation, and Wall Street control. Maybe the Biggies will all go "bust", once again creating opportunities to get our industry back, e.g., what CC paid for & then had to sell its Yakima, WA,radio stations for. Look it up! Change changes everything! --Gif
|- Dave "Giff" Gifford|
(8/30/2013 12:24:20 AM) |
Where is it written that bigger companies running everything in America are good for America? Radio doesn't need another Wal-Mart...still possible thanks to Presidents Reagan & Clinton, the NAB; the FCC,...partners who brought you deregulation, consolidation, and Wall Street. Maybe the Biggies will all go "bust", once again creating opportunities to get our industry back, e.g., what CC paid for & then had to sell their Yakima, WA radio radio stations for. Change changes everything! --Giff
|- Dave "Giff" Gifford|
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