When Will The Big Deal Happen?
All sides of the rumored Cumulus/Dial Global/Townsquare deal are declining to comment today as the industry awaits the announcement of a deal that will bring two major networks under one roof and see Townsquare continue to grow its portfolio of stations. Nothing is expected to become official before the weekend, but that hasn't stopped industry executives across the country from speculating about which markets will change hands, how lean the network will become, and how soon Dial Global will become Westwood One.
After only a few years on the radio scene, the aggressive Townsquare, under the leadership of Steven Price, already has the third largest number of stations in the industry (241) behind Clear Channel (840) and Cumulus (500). Price (pictured) has been a rising star on Radio Ink's 40 Most Powerful People in Radio annual listing this year rising to #9 from #16. The company, backed by Oaktree Capital, operates in mostly small to medium markets where they are mostly live and local.
Price recently told Radio Ink, "Townsquare has been focusing on continuing to build out our product offering and audience experiences within radio and across complimentary platforms." He touts what he calls the "Townsquare Experience." "It's rooted in radio's strength as a community engagement and activation medium. We attract desirable and scaled audiences through original and live and local content, we get them to lean in and participate with our content, and we motivate them to do something, whether it's creating a relationship with a favorite on-air personality and following them across platforms or taking advantage of an advertiser's product or service.