Beasley Complex Officially Opens
The George G. Beasley Media complex has officially opened on the Appalachian State University campus in Boone, NC. The new broadcasting complex is named for Beasley CEO George Beasley, an ASU alumnus. The 18,000 square-foot media complex houses the Department of Communication’s radio and television studios, classrooms, labs and faculty offices and the student-managed radio station is 90.5 WASU-FM.
During the dedication ceremony, Appalachian State University Chancellor Kenneth Peacock said Beasley was a “giant in the broadcasting industry” and that the opening of the media complex had “been worth the wait.” The university purchased the property in 2001 and construction began in 2011.
Beasley said, “I not only envision Appalachian being one of the top schools in communications in North Carolina, I think that over the next few years it will become the premier school of broadcast communications in the Southeast and maybe one of the top 5 in America. This building isn’t about George Beasley and his family, it’s about the many hundreds of students we expect to come through this building.”
The Kellar Radio Talent Institute will be held each summer in the George G. Beasley Media Complex. Led by industry veteran Dan “Vallie” Hill, the Kellar Institute brings industry professionals from around the country to teach during an intensive radio-centric 10-day summer program.
Beasley is a current member and past chairman of the Appalachian State University Foundation Board of Directors, a current member of the university’s Campaign Steering Committee, and a former member of the Appalachian State University Board of Trustees and the College of Fine and Applied Arts Communication Advisory Board. In 1990 he received the Alumni Association’s Distinguished Alumnus Award.
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