SCBA Reports 3.8% Increase In July Ad Spending
Southern California Broadcasters Association President Thom Callahan said, “Our reported revenue for July 2013 made it another banner month for Southern California radio. According to Miller Kaplan, Los Angeles advertising revenue was up 3.8 percent over July 2012 with eight of the top 10 advertiser categories growing over the same period. On a YTD basis, "Education was up 41.5 percent, transportation was up 32.6 percent, department stores/shopping centers up 40.7 percent, and appliances/electronics up 82.8 percent."
The auto category alone was up 9.6 percent over last July with beverages, financial services, concerts, grocers, casinos, and professional services all showing double-digit growth. Callahan said, “Beyond the impressive 3.8 percent overall growth, the real story to July’s successful report is new business. On a YTD basis, Southern California radio attracted an astounding 485 new clients who invested a record $30,550,000 through July 2013."