Is ESPN Holding Up The Arbitron/Nielsen Merger?
That's what the New York Post is saying. Due to software ESPN licenses from Arbitron that measures across multiple platforms, (TV, Radio, PCs, smartphones, and tablets), the Post says the network wants to be assured it will continue to get the software after the merger. The license expires soon and the paper says the merger will have a hard time getting approved if ESPN is not on board. ESPN had no comment for Radio Ink on the Post story.